Free · local-first · no waitlist

Weekly Money-of-Record for agencies

Meta claimed vs Shopify net, gap% history, weekly pack in one click.

Runs in your browser. No account required.

What’s MoR: the weekly scoreboard (claimed vs Shopify net + gap% history). Weekly pack: same-number export (Fri or Mon send) — not a separate product.

This week · scoreboard Claimed vs net · gap% locked

Client

Week of —
Source of truth: Shopify net
Gap %
—
(claimed − net) / net
Shopify net
—
Money-of-Record
Platform claimed
—
Context · ads conversion value
Ad spend
—
MER —
WoW gap
—
vs prior week
Definitions (sitewide): Shopify net = store net sales from Shopify export. Platform claimed = Meta/Google conversion value mapped for the week (context only). gap% = (claimed − net) / net — one formula, history uses the same.

Gap% history · same formula every week

This client stays selected — history grows when you come back. Upload next week’s Shopify + ads numbers into the same scoreboard.
Upload data

Drop each export into its slot — we merge into one week (Shopify → net; Meta/Google → claimed). No need to pre-join tables.

Shopify net · Money-of-Record

Empty

Meta Ads claimed + spend

Empty

Google Ads claimed + spend · optional

Empty
Shopify sample Meta sample Google sample
Advanced · single combined CSV

Fallback if you already joined Meta + Google + Shopify into one file.

Edit story

What / Why / Next — media-buyer voice. Written into the weekly pack.

Weekly pack readySame numbers as scoreboard

Downloaded · preview

01 What
—
02 Why
—
03 Next
—

ZIP: week-at-a-glance cover + scorecard HTML + email.html/.txt + carousel PNG ×3 · same numbers.

MoR · Shopify = Money-of-Record · free MVP · data stays in your browser